For any medical practice, providing excellent patient care is only possible when the practice’s business operations are running smoothly. Lasting success involves consistently attracting new patients to your office.
In this guide, we’ll describe steps you can take to improve your dental practice’s visibility and appeal among potential new patients.
Generating Buzz for Your Dental Practice
Do you have openings for new patients? Let’s fill up that calendar.
Here are our top eight tips for attracting patients to your dental practice.
1: Create a YouTube Channel to Showcase Your Expertise
On YouTube, potential patients can get a direct look at the services your practice provides. Seeing video of your patient care in action builds familiarity and trust. Individuals who may be hesitant to step into a new dental office will gain confidence after watching a few of your videos.
YouTube offers an easy-to-use, high-traffic solution for promoting your business. To get meaningful results from this platform, develop a content calendar for your videos and stick to a consistent posting schedule.
2: Keep Active on Social Media
Another simple way to reach out to the public is to maintain social media activity.
Post a few times each week on accounts like Instagram and Facebook. Rotate a mix of content types, such as photos, videos, and reels. Include your business phone number and email in account profiles so that patients can easily transition from viewing content to directly contacting your office.
Along with high-quality posts, engagement is important on social media. When your accounts receive comments and messages, provide timely, polite, and informative responses.
3: Leverage the Power of Google
The world’s largest search engine is an indispensable marketing platform for modern businesses of all sizes.
Make sure that your dental practice has an updated Google My Business listing. This should include your phone number, address, business hours, and a link to your website. Update your listing whenever any of your information changes.
You can also create Google My Business posts that function similarly to social media content.
To get the most out of search engine traffic, use Google’s advertising features. You might want to run a campaign targeting individuals searching for dentists in your geographic region.
Keywords like “dentist near me” can expose your business to people in your market who are actively seeking care.
4: Keep Your Local Directory Listings up to Date
In addition to Google My Business, local directories are powerful too. Establish a presence on Yelp and any other directories that are commonly used in your area.
Check with the insurance companies your business accepts to see which listings they recommend. They may have an internal directory that they provide to policyholders, which can drive more leads to your practice.
5: Ask Your Patients to Leave Reviews
Ask patients to submit reviews to your practice’s Google and directory listings. Reviews provide independent testimony of how wonderful your team is. To encourage participation, place small signs at your practice’s exit door and reception desk politely requesting that patients leave reviews.
6: Make Sure Your Signage Is Clear and Easy to Read
As important as digital marketing is, businesses serving local markets also need to tend to their physical visibility. Don’t neglect your signage—make sure your sign messaging is clear, easy to read, and up-to-date. Keep signs clean and free of obstructions such as tree branches.
7: Get Active in the Community
Community members are drawn to businesses that build a positive local presence.
To be active in your community, consider these options:
- Sponsoring a youth sports league or team
- Donating to or volunteering with local charities
- Hosting educational events at the local library
Community involvement is a feel-good way to gain visibility for your practice while making a positive impact.
8: Work With a Financial Advisor to Create an Optimal Marketing Budget for Your Dental Practice
Duckett Ladd is a CPA team specialized in the dental industry. We help busy dentists build thriving and sustainable practices.
Our team of financial experts is dedicated solely to the dental profession.
Ducket Ladd’s financial services for dental practices include:
- Strategic planning
- Dental practice acquisitions and dispositions
- Tax planning and tax preparation
- Payroll services
- Fractional CFO services
Contact our team today to let us know how we can help your dental practice grow and prosper.