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Simon Sinek said it best when he proclaimed, “People don’t buy what you do; they buy why you do it.” But very few companies can clearly tell you why they come to work every day.

We believe that a clearly defined why is the secret to a strong culture and long-lasting brand strength. In the first episode of our eight-part series, Bill talks with Dr. Chase Kelly about how to find the bigger purpose behind your business, your work, and your life.

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