Early in our entrepreneurial journey, my partner Jared made a simple yet profound statement about dealing with difficult people: “Just be nice.” It wasn’t ironic or glib—just a guiding principle that shaped our company’s ethos. Over time, this evolved into one of our core values: Be People Smart – Follow the Golden Rule and Be Nice. Shout out to Patrick Lencioni’s The Ideal Team Player for helping us refine this mindset.
In a world that often feels harsh, empathy and kindness still matter. The funny thing? This simple philosophy has resonated deeply with our clients and stakeholders—and it’s been a key driver of our growth.
So, we’ll keep riding this wave of kindness and see where it takes us. I’m optimistic.
Until next time,
Bill
